Background

Idunn is a digital marketing agency based in Bucharest, Romania working with clients from all over the world. They provide marketing strategy consultancy, and services including PPC advertising, copywriting, marketing and social media management. The latter makes for more than 30% of Idunn’s revenue, so it’s vitally important that these services are streamlined and efficient.

Their working method focuses on research, planning, execution, measurement and revision, so it was essential that they found a solution to cater to this approach.

Challenge

The first challenge for Idunn was juggling with different time zones to service clients in North America, Australia and Europe. Secondly as their business grew, the task became more complex, as they then also had to painstakingly switch between countless accounts when posting to social media.

Finally, to be able to post at optimal times, meant that they had to be online at the oddest hours. So, you can understand why a marketing automation solution was needed.

Idunn started looking for a social media solution that allowed them to manage multiple clients and users through a single dashboard, and that had scheduling functionality so that they could pre-plan and automate social media posts across different time zones.

Because the agency was growing fast, their ideal solution would allow them to scale up by providing the flexibility to add and remove clients on demand.