Our 50th Year Icon

Forty-four years ago this month, we offered a special holiday rate on gift subscriptions. That was the first time, and it’s a tradition we’ve continued every year since. The announcement of that original offer in 1979 described The Sun as “the ideal gift for friends who’d share your enthusiasm for a totally independent journal, a forum for those who lead lives of intensity and impact” — a description that, happily, has remained true.